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08 February 2010
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Kleppner’s Advertising Procedure
08 February 2010
Product Description Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. Background of Today’s Advertising; Roles of Advertising; Brand Planning and the Advertising Spiral; Target Marketing; The Advertising Agency, Media Services, and Other Services; The Advertiser’s Marketing/Advertising [...]
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Brooker’s: 10 Biggest Cocks in Advertising
08 February 2010
Charlie Brooker runs through the ten worst blokes in current UK TV advertising. From Charlie Brooker’s Screen Wipe.
Posted in Advertising25 Comments
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Integrated Advertising, Promotion and Marketing Communications
07 February 2010
Product Description Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated Marketing Communications; Corporate Image and Brand Management; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; Data… [...]
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Advertising
06 February 2010
Product Description Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising…. More >> Advertising
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Advertising Media Planning, Sixth Edition
06 February 2010
Product DescriptionThe bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes today’s rapid proliferation of media choices. This new edition covers the increasing use of nontraditional and interactive media, including interactive television and the Internet. … [...]
Posted in Advertising5 Comments
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