09 February 2010
ISBN13: 9780060081997 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In [...]
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08 February 2010
Product Description Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. Background of Today’s Advertising; Roles of Advertising; Brand Planning and the Advertising Spiral; Target Marketing; The Advertising Agency, Media Services, and Other Services; The Advertiser’s Marketing/Advertising [...]
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08 February 2010
Charlie Brooker runs through the ten worst blokes in current UK TV advertising. From Charlie Brooker’s Screen Wipe.
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07 February 2010
Product Description Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated Marketing Communications; Corporate Image and Brand Management; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; Data… [...]
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06 February 2010
Product Description Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising…. More >> Advertising
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Added on 09 February 2010
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