Coldwell Banker CMO Explains ‘Founders” Ad Strategy
NEW YORK (YouTube.com?AdAge) — What are skittish consumers looking for in a real estate agency today? A brand with a long history that they can trust and believe in, says Coldwell Banker CMO Michael Fischer. And that’s why he’s continued to keep the painted portraits of the 103-year-old company’s founders as the icon of the [...]

