Mortgage Email Marketing Changes How Loan Officers Follow Up With Clients

The demand to be tied down less and more virtual has radically changed the way C can communicate with prospects and clients. Mortgage marketing online has become the most well liked method of prospecting and info exchange.

Fancy gadgets like mobile phones, handheld devices and mini pc’s allow you to reach your customer more easily. Email mortgage marketing has quickly grown to rival the phone, direct mail and Internet leads as the centerpiece of effective marketing. Though email is less private than a voice conversation, it’s become a preferential method of exchanging info like quotations, invoices, literature, references, contact info, photographs, URLs, files and plenty of other online resources.

This phenomenon has given rise to the misuse and malevolent use of e-mail. Many people spend numerous hours weeding thru Spam messages. Though some central authorities have taken steps to control Spam, the general public spend about twenty minutes a day removing messages offering better mortgage rates, free holidays or inexpensive Viagra. Does it surprise you that many mortgage brokers are using more sophisticated software to track email and its behavior, like if prospects are opening and reading it.

I’m sure you wouldn’t be shocked that every email you send isn’t received or read by the intended recipient. There are a few reasons for these lost communication nuggets including Spam filtering, overloaded inbox, forwarding rules or straightforward avoidance.

Not all mortgage email marketing software is alike. It’s important to find key features that give you valuable insight. Just imagine how much knowledge you could gain about your clients and prospects if you knew exactly when they opened your email, if they clicked any links in your message, if they forwarded your message to their peers or if they did nothing with it at all. How would that help you manage your time better?

One such piece of mortgage email marketing software exists today. It employs secure, digitally time-stamped certificates to bare the precise date and time that your email was received and read. It even goes as far as including electronic behavior. Additionally, if someone opens your email, you can elect to send a follow up message based on that person’s actions, so it’s like you’re having a real-time conversation although it’s all happening automatically.

Why track your email?

Many loan originators feel the necessity to track how well customers and paying attention to their promotions, response to GFE’s, requests for rates and product info. E-mail tracking is the best way of identifying if the mortgage marketing campaign was effective giving you a tool for better accountability so you’re not wasting money on ineffective advertising.

Just do a quick Google search on “Magnetic Email” and you’ll easily find the system that’s making loan originators happy. In fact, you’ll be really surprised to learn how well the software works for prospecting Realtors. It eliminates cold calling so you avoid rejection.

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