Advertising – What psychological tricks do they use?
wits | Feb 03, 2010 | 25 comments
Dr. Robert Cialdini discusses sales principles – It`s all about changing your social reality. (Excerpt from a psychology documentary about “Social Reality” with Philip Zimbardo) en.wikipedia.org
Filed Under: Advertising


I’m conducting a social experiment. Check out the funny facial profiler on my page.
Cialdini wrote an excellent book called Influence where he goes into detail about all of these techniques. Anyone in management, teaching, or any type of leadership position should be aware of these techniques. It also helps you defend yourself against being manipulated by them.
i would also recommend cleaning your temporary internet files/internet cache/browsing history once a day or you can use private browsing so all of that stuff is deleted each time you close your browser. try using a program called “spybot search and destroy” to clean out spyware every 1-3 days. that might help out some.
@MrFoChizzel – there is a number of ways to remove cookies and to prevent ads from displaying on your browser. if you use firefox, go to their website and look for the add on called “ad-blocker” they are all free.
@IssoPro Do you know how I can remove them?
@MrFoChizzel – those “bugs” you mention might also be referred to as cookies. companies use these to determine your browsing habits and then they determine which products to advertise to you.
If you don’t want to take these kinds of psychological persuasion techniques to the darker side, definitely do not click on my username.
That dude had a cool voice, lol
all advertising is mind abuse
@shabbooo7 – Edward Bernays is the father of the PR. He used the techniques of his uncle (Sigmund Freud) to manipulate public opinion using the subconscious.
who’s Edward Bernays
this is horrible! first time to know such thing! i’m studying marketing, they might teach us such thing
!! i really got shocked by this news
I HATE advertisers, they have these bug things that they attach to your computer to track what you look at on the internet and then they sell that info to other companies and they make an ad trying to get you to buy something like the other day: i was looking for an online tutor for math, so i go to Sylvan but it’s too expensive, then the next day on every sing page i go on theres an ad that says “Save $100 on a Sylvan Math program”, I’m like dude WTF!! Fucking advertisers piss me off!
haha Shut up, Larry Bird! You’re white!
It is actually very good, I own one :p it’s really good compared to the old Samsung (or Panasonic) or something I owned in my old house.
The Dyson vacuum was actually a terrible product. You failed at failing to be indoctrinated.
There is some “brainwashing” to an extent, good example is a Hoover Vac for kids and Barbie Credit Cards.
But the thing with that is that we can turn off the TV or not buy that particular item. “The Persuaders” video makes the case that it is actually getting harder for advertisers to reach customers, due to their over “brainwashing”.
I will have to check him out, another video to watch on advertising is the Frontline: “The Persuaders”.
google “themusicage advertising”
Advertising tends to have a negative impact on me. I tend to specifically avoid products that are over-advertised… except products that are really good, and stand out from all the rest – like the Dyson. I don’t know why I do this… guess it’s teenage rebellion or something along those lines XD
Saying that is exactly what they expect of us, it is so subtle , and so accumalitive, that we do not notice it.
Brainwashing is about repeating, progressively.
True but there’s a deeper subconscious layer behind advertising. If you ever read up on Edward Bernays, you’ll get a bigger and better picture of advertising.
doesn’t this scientist look like Harrison Ford?
OUT OF MY WAY EVERYONE…. I MUST GO BUY SOMETHING NOW… outta my way!!!! SOMETHING PLASTIC…SOMETHING THAT WILL MAKE ME FEEL GRRRRRRREAT!!
WHAT A LOAD OF SHIT.
TV IS ALMOST TOTALLY SHIT!
DONT LET THE BASTARDOS WASH YOUR BRAIN !!
On a lighter note though… I cant find my socks.
i tried to pay attention but i can’t stop hearing an evil whisper echoeing arund the white walls as the green eyed man rambles great stuff